
Quinnie Chen
Life is a journey, not a destination, it's up to us to design a better experience. Let's collaborate to create holistic experiences that make impact to real lives, to grow a mighty oak tree from tiny seeds.
Summary
An artistic and adaptive product and design leader with a powerful combination of assertiveness and creativity. With over 10 years of industry experience in banking, retail, logistics and IT, I'm adept at focussing on the customer problem and posing practical, research led solutions. I'm skilled at finding the balance between user needs, the customer's desired business outcomes and my companies product priorities. I've developed an inclusive leadership style which includes looking out for my team, ensuring they are on track for career success and rolling up my sleeves as required. An excellent communicator who specialised in visual storytelling.

Knowledge

Product and Business
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Accounting and Finance
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Business Law
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Product lifecycle
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Agile methodology

Design and Research
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Model thinking
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Design thinking
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Social Psychology

Tools and Technology
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Figma
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Sketch
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Zeplin
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Invision
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Framer
More About Me

Education

Monash University
Master of Professional Accounting
2008 - 2010

Monash University
Master of Business Law
2008 - 2010

Winning Award
Banking and Finance Law
Monash University 2011

Certifications

Model Thinking
by Professor Scott Page
University of Michigan

Design Thinking
by Professor Jeanne Liedtka
University of Virginia

Social Psychology
by Professor Scott Plous
Wesleyan University
Love


Innovation
Illustrations


Dustin (baby) and Hilda (fur baby)

Appreciation of Beauty and Excellence

Kindness

Hope

Strength
Product Skills

Product
Lifecycle Management

Business -Design - Tech Conduit

Stakeholder Management

Inclusive Leadership
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Product strategy
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Target market research
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Market trend
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Competitor analysis
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Market validation
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Product roadmap
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Feature prioritisation
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Product development
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Product release
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Usage analysis
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Product redesign
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Product roadshow
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Client & User interviews
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Product sales support
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Workshop facilitation
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Scope and estimation
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End to end product development (including design and technical aspects)
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Visual storytelling
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Cross level/discipline communication
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Negotiate positively for mutual agreement on strategies and roadmap priorities
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Align, prioritise and communicate product strategy
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Build customer experience first culture
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Build self-organising team
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Close team skill gap by matching working pals/mentors
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Mentor and support people to grow into their next role
Design Skills

Research

Analysis

Design

Test

Strategy
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User Research
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Market Survey
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1:1 interview
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Bitesize interview
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Contextual Inquiry
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Empathy Maping
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Data Synthesis
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User Persona
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Insight generation
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Segment Analysis
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Quantitative data Analysis
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Trend Analysis
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Feature design
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Wireframe
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Prototype
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User Journey
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Co - create
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Remote Testing
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Session Testing
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Piloting
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Value proposition
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Top task analysis
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Content strategy
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Agile Iteration
Experience

Aug 2020 - Present
Co-founder (product) - Mindcellar

Mission and Vision
Mindcellar helps you cut through social media noises and discover, organise and share your knowledge with your knowledge circle

Achievements
check out Mindcellar
https://mindcellar.in/



Apr 2020 - Aug 2020
Senior Product and Design Manager - Momatu

Roles and Goals
• Sit in the leadership team to align product, marketing and development priorities
•Lead product and design strategy
• Deliver insight-driven design
• Setup goal-driven product development
• Research and create a pricing strategy

Achievements
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Created a comprehensive competitor analysis that shaped part of the product strategy
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Created a product strategy that extends product lifecycle
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Deliver 3 key features to improve adoption and viability
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Created research and insight-driven design framework
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Led test & learn dual-track (discovery and delivery)
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Led the product goals framework to align marketing, design and development strategy
Dec 2017 - Apr 2020
Product and Design Manager - Localz

Roles and Goals
• Develop product roadmap and strategy
• Prioritise product features
• Align external and internal stakeholders in feature request, scoping and commercial estimation.
• Lead and coach cross-functional team of product, engineering, design and test
• Deliver and improve customer first products

Achievements
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Reimagined and released 3 platforms (customer web portal, mobile native app, and management dashboard) for pickup services across 3 retail clients (Woolies, Dan Murphy and Countdown NZ), and positively impacted millions of users across 2000 locations
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Shaped product roadmap, proposed and implemented product strategies
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Led users and clients engaged ideation to design and deliver innovative features that results in renewal of existing licences and sales of new licences
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Fostered customer first culture (catfooding channel) and empowered everyone in the company to be a user advocate and share industry insights.


Sep 2020 - Present
Product Manager - ContractMonitor (part time) - Vendorpanel

Roles and Goals
• Reform ContractMonitor product to strengthen the sourcing to contract lifecycle in procurement space
•Develop cross-functional global agile team
•Deliver quan and qual based design

Achievements
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Created a comprehensive competitor analysis that shaped ContractMonitor product strategy
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Delivered 5 new features within 4 months with limited resources across timezones
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Created a product reform roadmap



Feb 2017 - Dec 2017
Digital Product Owner - Consumer Products

Roles and Goals
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Shape Business Requirements
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Develop MVP
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Prioritise Features
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Shape success measures
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Stakeholder Management
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Develop Roadmap and Growth Plan
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Deliver Business Case

Achievements
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Delivered real time account opening customer experience for online transaction and savings account application form
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Delivered website content uplift to provide better credit card servicing experience and increase digital engagement and adoption
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Delivered world class servicing experience in digital channels including mobile app, internet banking, banker app and website





May 2016 - Feb 2017
Digital Experience Consultant - Mortgages
Improve Home Owner Experience

Roles and Goals
• Strategic Planning
• Test and Target
• Optimisation and Personalisation

Achievements
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Home Owner Journey Research
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Home Owner Support Model Experiment
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Website Call To Action Optimisation
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Online Conditional Approval User Testing
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Live Chat Optimisation
May 2015 - May 2016
Experience Designer - Nab Labs
Bring design thinking into innovation

Roles and Goals
• Research, research, research
• Lead and facilitate experiments
• Design, prototype, test

Achievements
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8 experiments with rich insights and hi-fi prototypes
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3 times winning team in hackathon
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TED Talk speaker and Nabhacks mentor

Sep 2014 - May 2015
Digital Optimisation Consultant - Nab Digital
Transform digital into key sales channel

Roles and Goals
• Market research and gap analysis
• Growth strategy
• Design and track online forms
• Stakeholder management

Achievements
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Delivered 6 responsive forms across banking sectors
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Increased business inquriy form conversion rate by 144%
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Increased transaction account form conversion rate by 27%
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Developed form strategy


Aug 2012 - Sep 2014
Senior Analyst, Technical Services - Nab Technology
Fill the gap between tech and business

Roles and Goals
• Technical services strategy and management
• Risk management
• Financial management
• Stakeholder management

Achievements
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Secured $35 million funding for tech teams from capability risk and refresh pool
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Saved $50,000 from implementing production data usage workflow system
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Secured $100,000 from CIO for innovation idea pitched


July 2011 - Aug 2012
Financial Operation Specialist, Ubank
Be part of the center of operation excellence

Roles and Goals
• Business reporting
• Variance analysis
• Financial transaction
• Account reconciliation

Achievements
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Detected fraudelent activities and prevent multi-bank loss
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Standardised reporting and implement variance alerts
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Faciliated impementing cross-skill plan in the department


Oct 2010 - July 2011
Funds allocation officer, MLC
Be part of the center of operation excellence

Roles and Goals
• Project management
• Risk management
• Financial transaction

Achievements
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Completed unallocated funds project to meet regulatory compliance