

Life is a journey, not a destination, it's up to us to design better experience...
I truly believe the best experience comes from co-creation process, where logic and emotional connection met in the sweet spot.
Philosophy
To me design is really important! I am naturally drawn by good designs, and my passions are towards creating functional and beautiful stuffs.
I think customer research and user experience design make sure what you create has a long term impact. Because it either makes an experience better or eventually changes people's lives. Prototyping and UI design are another step further to find out how well it is received by the audience. Finally user testing, with a working prototype, leaps from what people tell you, to what people would really do with it.
I cannot emphasis enough that making your design operational is the butter and bread at the end of the day. Design and production are like 2 stages. As a fashion illustration fan, I see these 2 stages as Art and Craft. To create and innovate, fashion designers start with drawing inspiration from all sorts of things, such as plants or sea animals, and they produced fashion art, a vision of creativity, without restraints. Later on, after iterations, what sells is the ready-to-wear version.

Knowlege

Business
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Accounting
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Finance
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Business Law

Design
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Model thinking
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Design thinking
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Social Psychology

Technology
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Html
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CSS3
Skills

Research

Analysis

Design

Test

Strategy
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Market Research
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Market Survey
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1:1 interview
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Bitesize interview
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Contextual Inquiry
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Empathy Maping
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Data Synthesis
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User Persona
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Insight generation
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Segment Analysis
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Competitor Analysis
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Trend Analysis
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Feature design
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Wireframe
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Prototype
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User Journey
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Co - create
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Remote Testing
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Session Testing
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Piloting
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Value proposition
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Top task analysis
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Content strategy
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Agile Interation
Experience
May 2015 - Now
Experience Designer - Nab Labs
Bring design thinking into innovation






Sep 2014 - May 2015
Digital Optimisation Consultant - Nab Digital
Transform digital into key sales channel


Roles and Goals
• Research, research, research
• Lead and facilitate experiments
• Design, prototype, test

Roles and Goals
• Market research and gap analysis
• Growth strategy
• Design and track online forms
• Stakeholder management



Aug 2012 - Sep 2014
Senior Analyst, Technical Services - Nab Technology
Fill the gap between tech and business

Roles and Goals
• Technical services strategy and management
• Risk management
• Financial management
• Stakeholder management
July 2011 - Aug 2012
Financial Operation Specialist, Ubank
Be part of the center of operation excellence
Oct 2010 - July 2011
Funds allocation officer, MLC
Be part of the center of operation excellence

Roles and Goals
• Business reporting
• Variance analysis
• Financial transaction
• Account reconciliation

Roles and Goals
• Project management
• Risk management
• Financial transaction

Achievements
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8 experiments with rich insights and hi-fi prototypes
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3 times winning team in hackathon
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TED Talk speaker and Nabhacks mentor

Achievements
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Delivered 6 responsive forms across banking sectors
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Increased business inquriy form conversion rate by 144%
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Increased transaction account form conversion rate by 27%
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Developed form strategy

Achievements
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Secured $35 million funding for tech teams from capability risk and refresh pool
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Saved $50,000 from implementing production data usage workflow system
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Secured $100,000 from CIO for innovation idea pitched

Achievements
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Detected fraudelent activities and prevent multi-bank loss
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Standardised reporting and implement variance alerts
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Faciliated impementing cross-skill plan in the department

Achievements
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Completed unallocated funds project to meet regulatory compliance
About Me

Education

Monash University
Master of Professional Accounting
2008 - 2010

Monash University
Master of Business Law
2008 - 2010

Winning Award
Banking and Finance Law
Monash University 2011

Certifications

Model Thinking
by Professor Scott Page
University of Michigan

Design Thinking
by Professor Jeanne Liedtka
University of Virginia

Social Psychology
by Professor Scott Plous
Wesleyan University

Love

Innovation
Fashion Illustration
Hilda (fur baby)



Strength

Appreciation of Beauty and Excellence
Kindness


Hope