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Life is a journey, not a destination, it's up to us to design better experience...



I truly believe the best experience comes from co-creation process, where logic and emotional connection met in the sweet spot.



To me design is really important! I am naturally drawn by good designs, and my passions are towards creating functional and beautiful stuffs. 


I think customer research and user experience design make sure what you create has a long term impact. Because it either makes an experience better or eventually changes people's lives. Prototyping and UI design are another step further to find out how well it is received by the audience. Finally user testing, with a working prototype, leaps from what people tell you, to what people would really do with it.


I cannot emphasis enough that making your design operational is the butter and bread at the end of the day. Design and production are like 2 stages. As a fashion illustration fan, I see these 2 stages as Art and Craft. To create and innovate, fashion designers start with drawing inspiration from all sorts of things, such as plants or sea animals, and they produced fashion art, a vision of creativity, without restraints. Later on, after iterations, what sells is the ready-to-wear version. 



  • Accounting

  • Finance

  • Business Law


  • Model thinking

  • Design thinking

  • Social Psychology


  • Html

  • CSS3 







  • Market Research

  • Market Survey

  • 1:1 interview

  • Bitesize interview

  • Contextual Inquiry

  • Empathy Maping

  • Data Synthesis

  • User Persona

  • Insight generation

  • Segment Analysis

  • Competitor Analysis

  • Trend Analysis

  • Feature design

  • Wireframe

  • Prototype

  • User Journey

  • Co - create

  • Remote Testing

  • Session Testing

  • Piloting

  • Value proposition

  • Top task analysis

  • Content strategy

  • Agile Interation


May 2015 - Now

Experience Designer - Nab Labs

Bring design thinking into innovation

Sep 2014 - May 2015

Digital Optimisation Consultant - Nab Digital

Transform digital into key sales channel

Roles and Goals

•   Research, research, research

•   Lead and facilitate experiments

•   Design, prototype, test

Roles and Goals

•   Market research and gap analysis

•   Growth strategy

•   Design and track online forms

•   Stakeholder management

Aug 2012 - Sep 2014

Senior Analyst, Technical Services - Nab Technology

Fill the gap between tech and business

Roles and Goals


•   Technical services strategy and  management

•   Risk management

•   Financial management

•   Stakeholder management

July 2011 - Aug 2012

Financial Operation Specialist, Ubank​

Be part of the center of operation excellence

Oct 2010 - July 2011

Funds allocation officer, MLC

Be part of the center of operation excellence

Roles and Goals


•   Business reporting

•   Variance analysis

•   Financial transaction

•   Account reconciliation

Roles and Goals


•   Project management

•   Risk management

•   Financial transaction


  • 8 experiments with rich insights and hi-fi prototypes

  • 3 times winning team in hackathon

  • TED Talk speaker and Nabhacks mentor


  • Delivered 6 responsive forms across banking sectors

  • Increased business inquriy form conversion rate by 144%

  • Increased transaction account form conversion rate by 27%

  •  Developed form strategy  


  • Secured $35 million funding for tech teams from capability risk and refresh pool

  • Saved $50,000 from implementing production data usage workflow system

  • Secured $100,000 from CIO for innovation idea pitched


  • Detected fraudelent activities and prevent multi-bank loss

  • Standardised reporting and implement variance alerts

  • Faciliated impementing cross-skill plan in the department



  • Completed unallocated funds project to meet regulatory compliance



About Me


Monash University

Master of Professional Accounting

2008 - 2010

Monash University

Master of Business Law

2008 - 2010

Winning Award

Banking and Finance Law

Monash University 2011


Model Thinking

by Professor Scott Page

University of Michigan

Design Thinking

by Professor Jeanne Liedtka

University of Virginia

Social Psychology

by Professor Scott Plous

Wesleyan University



Fashion Illustration 

Hilda (fur baby)


Appreciation of Beauty and Excellence



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